Pacific Building - On the Crest of a Wave

Keeping afloat during the worst recession in decades is no easy task however Pacific Building, construction and fit-out contractor, has weathered the storm.

Thanks to ConstructPRO’s marketing service, the company has been able to benefit from our strategic marketing expertise to help them strengthen their market position and concentrate on long-term strategic growth.

Pacific’s Managing Director, Brian Gallacher said “We recognised that we needed a strong marketing function to strengthen our current market position and to help realise our long-term growth objectives, but we simply could not justify or afford the salary demands that reflected the level of expertise we required”.

He continued, “The marketing service delivered by ConstructPRO provides us with enormous benefits by having the expertise of a qualified marketer with experience in the construction industry looking after our marketing and communications both on a strategic and tactical level.

ConstructPRO’s marketing service is structured in such a way that our consultants work within the client’s business for an agreed number of days per month to ensure all their marketing initiatives are being implemented in the most effective manner. 

The service provided to Pacific Building includes developing the strategic marketing plan, market research, new business development, PQQ submissions, generating leads, writing and helping present pitches, marketing materials, website development and event planning. 

Brian concluded “ConstructPRO have helped us take a fresh look at the way we want to position ourselves and communicate with our stakeholders. We now have an internal marketing function manned by experts that know our company inside out at a fraction of the cost of hiring our own marketing manager”.

Managing Partner of ConstructPRO, Yosof Ewing commented “We have made a real commitment to the contractors in our industry to provide them with expert support when they need it, at an affordable cost. In these tough times gaining a competitive edge over the competition is critical for contractors, many of whom struggle to juggle the day-to-day operations without the added pressure of securing a pipeline of business.” 

For more information on Pacific Building or to see their super-duper website visit Pacific Building.

For more information or an informal no obligation chat please get in touch today. Alternatively click here to request a call back.